At Jason Turtoga Digital, we help SaaS, ecommerce and brands grow. We use proven strategies to improve your website or service, so you can get more sales and give your customers a better experience.
Security Tech SEO Case Study
Increased Organic Traffic From 80K to 167K Monthly
109%
Increased Monthly
Organic Traffic
106%
Keywords Ranking in
Top 3 SERPs
456%
Increased Visibility in
Google AIO from 41 to 228
110%
Increased in
Conversion Rate
Performance Summary
Organic Traffic
80K from 167K
- 109% Increase
Keywords Ranking in Top 3
1,120 from 2,310
- 106% Increase
Primary Conversion Actions
- 110% Increase
High-Quality Backlinks Acquired
- 979 links
Acquired Backlinks Including:
- stanford.edu (DR92)
- tufts.edu (DR89)
- du.edu (DR82)
- uregina.ca (DR77)
- athens.edu (DR54)
- nwleics.gov.uk (DR57)
Services Used
- Full-Service SEO
- Link Building
- AI Search Optimization
Time Span
- 21 months
Project Overview
A technology affiliate website experienced slowing growth despite already generating over 80,000 monthly organic visits. The site had established authority and existing rankings, but major growth opportunities remained untapped across commercial and informational searches.
The objective was not simply to increase rankings. The focus centered on increasing commercially valuable traffic, strengthening affiliate visibility, and creating sustainable growth through content expansion, optimization, and technical improvements.
Over a six-month campaign, organic traffic increased from 80,236 to 167,630 monthly visits while estimated traffic value grew from $70,748 to $162,173 per month. And in a 21+ months time span it grew even more higher with a 350K+ monthly visits.
The Challenge
The client operated in a competitive technology affiliate market where traffic quality and search visibility directly impact business growth.
Although the website already generated more than 80,000 monthly organic visits, growth had slowed. Several content opportunities remained unexplored and many pages lacked enough internal support.
Existing content also required search intent improvements to compete for higher-value search opportunities.
Scaling websites at this level requires more than publishing additional articles. Growth often becomes harder as websites grow because content architecture, authority distribution, and page internal linking start playing a larger role.
The campaign focused on identifying opportunities capable of creating measurable business outcomes instead of isolated ranking increases.
Strategy
The campaign combined content growth, on-page optimization, technical SEO improvements, and link-building efforts.
Content expansion targeted high-value affiliate opportunities and content gaps across important topic clusters.
Existing pages underwent optimization to improve search intent alignment and strengthen content quality.
Internal linking improvements distributed authority toward important pages while improving page relationships across the website.
Technical SEO improvements addressed crawl efficiency, site structure, and performance limitations.
Ongoing page-level analysis identified which content clusters generated the strongest gains.
Campaign Execution
During the campaign, both new content and existing pages contributed to overall growth. 72 new pages were published. 134 existing pages were optimized.
Google AI Overview appearances increased from 41 tracked searches to 228.
More than 640 internal linking opportunities were implemented. 28 technical SEO issues were resolved.
Performance tracking measured growth across new and optimized content to identify which actions produced the strongest business impact.
Search Visibility Growth
Organic growth was supported by stronger movement across commercially valuable search terms.
Top 3 keyword rankings increased from 1,120 to 2,310 keywords. Top 10 keyword rankings increased from 4,870 to 9,260 keywords.
Several affiliate-focused keyword groups experienced substantial movement:
Best gaming laptop under $1,000 improved from Position #14 to Position #3.
Best AI writing tools improved from Position #22 to Position #5.
VPN comparison keywords improved from Position #11 to Position #2.
Multiple software review terms entered Top 10 positions.
The campaign focused on keyword movement tied directly to business opportunities instead of vanity rankings.
AI Search Visibility
Search behavior continues changing as AI-powered experiences reshape search discovery.
Google AI Overview appearances increased from 41 tracked searches to 228. AI referral traffic increased by 173%.
Tracking AI visibility created another layer of growth opportunities and helped identify content capable of performing across evolving search environments.
Business Impact
Traffic growth alone does not tell the full story.
Affiliate clicks increased from approximately 18,400 monthly clicks to more than 36,900 monthly clicks.
Estimated revenue impact increased by 82%.
Commercial landing page engagement increased by 67%.
Estimated conversion actions increased from 794 monthly actions to 1,661.
The campaign generated measurable business growth while building a stronger foundation for long-term expansion. Organic visibility improved across pages with revenue potential, creating outcomes beyond rankings alone.
Key Results
Monthly organic traffic increased from 80,236 to 167,630. Organic traffic growth increased by 109%.
Traffic value increased from $70,748 to $162,173 monthly. Traffic value growth increased by 129%.
Affiliate clicks increased from 18,400 to 36,900 monthly. Affiliate click growth increased by 100%.
Estimated conversion actions increased from 794 to 1,661 monthly. Conversion growth increased by 109%.
Top 3 rankings increased from 1,120 keywords to 2,310 keywords. Top 3 keyword growth increased by 106%.
Top 10 rankings increased from 4,870 keywords to 9,260 keywords. Top 10 keyword growth increased by 90%.
Google AI Overview visibility increased from 41 to 228 tracked appearances. AI Overview growth increased by 456%.
AI referral traffic increased by 173%.
Do you want more sales or leads?
My name is Jason Turtoga. I’m focused on driving growth for the right businesses. The question is, are you one of them?
Performance Summary
Organic Traffic
80K from 167K
- 109% Increase
Keywords Ranking in Top 3
1,120 from 2,310
- 106% Increase
Primary Conversion Actions
- 110% Increase
High-Quality Backlinks Acquired
- 979 links
Acquired Backlinks Including:
- stanford.edu (DR92)
- tufts.edu (DR89)
- du.edu (DR82)
- uregina.ca (DR77)
- athens.edu (DR54)
- nwleics.gov.uk (DR57)
Services Used
- Full-Service SEO
- Link Building
- AI Search Optimization
Time Span
- 21 months
Do you want more sales or leads?
My name is Jason Turtoga. I’m focused on driving growth for the right businesses. The question is, are you one of them?