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FinTech SEO Case Study
Scaling Monthly Organic Traffic from 243K to 372K
53%
Increased Monthly
Organic Traffic
44%
Keywords Ranking in
Top 10 SERPs
72%
Increased Visibility in
Google AI Overview
34%
Increased in Primary
Conversion Actions
Performance Summary
Organic Traffic
372K from 243K
- 53% Increase
Keywords Ranking in Top 10
5,420 from 3,760
- 44% Increase
Primary Conversion Actions
- 34% Increase
High-Quality Backlinks Acquired
- 185 links
Acquired Backlinks Including:
- sfu.ca (DR90)
- uic.edu (DR86)
- ou.edu (DR83)
- wesleyan.edu (DR79)
- ucmerced.edu (DR78)
- and more .edu & .gov sites
Services Used
- Full-Service SEO
- Link Building
- AI Search Optimization
Time Span
- 12 months
Project Overview
This FinTech company provides digital financial solutions and online financial tools designed to help users make smarter financial decisions.
When the campaign began in November, the website already had a strong search presence with 243,000 monthly organic visits and an estimated traffic value of $417,000.
The foundation was there, but significant opportunities remained untapped. High-value keyword gaps existed across core financial topics, content coverage lacked depth in several areas, and important pages were not fully optimized for search visibility.
The goal was to increase organic growth while improving search visibility, authority, and the quality of traffic reaching the website.
Rather than relying heavily on paid acquisition channels, the strategy focused on sustainable SEO growth capable of compounding over time.
Goals
The campaign focused on improving search visibility across commercial and informational financial searches while increasing the value generated from organic traffic.
Another priority involved improving search presence within emerging AI-driven search experiences and answer engines while strengthening the site’s authority in competitive search environments.
The objective was not only more traffic.
The goal was attracting more qualified users.
What We Did
Technical SEO Improvements
A technical audit identified issues affecting search performance and crawl efficiency.
Several areas required improvement, including duplicate content signals, indexing issues, metadata inconsistencies, and crawl inefficiencies.
After implementing fixes, search engines could access and interpret the website more efficiently.
Performance and user experience improvements also contributed to stronger overall engagement signals.
SEO Content Expansion
The campaign started with a complete keyword and competitor analysis to uncover gaps and growth opportunities.
We identified multiple financial topics where competitors consistently ranked despite having weaker authority signals.
New content was developed around financial guides, product comparisons, educational topics, and high-intent search queries commonly used by potential customers during various stages of research.
Each page followed a structured SEO process involving keyword optimization, content depth improvements, metadata optimization, semantic relevance enhancements, and contextual internal linking.
As content clusters expanded, the website developed stronger topical authority across multiple financial categories.
Landing Page Optimization
Several important pages already existed but lacked sufficient optimization.
We improved content hierarchy, refined heading structures, strengthened topical relevance, optimized title tags, updated metadata, and aligned page content more closely with search intent.
These improvements helped search engines understand page purpose more effectively and increased click-through rates from search results.
Internal Linking Strategy
Internal linking played a major role in strengthening content relationships across the site.
Supporting articles linked back to major pages while high-authority content passed relevance and authority signals to key commercial pages.
This structure improved crawlability while strengthening ranking potential for important pages.
Users also benefited from a clearer navigation experience.
Authority Link Building
FinTech search results are highly competitive, with many established brands competing for the same keywords.
To strengthen the site’s authority, we launched a targeted link acquisition campaign.
Backlinks were secured from authoritative websites in finance, business, and technology industries.
Links were directed toward high-value pages and major content hubs to strengthen their ranking potential.
As the domain accumulated more authority, many pages began moving higher in the search results.
Results
53% Increase in Organic Traffic
Monthly organic traffic grew from 243,000 visits to 372,000 visits.
New content, improved rankings, stronger internal linking, and technical improvements contributed to sustained growth across the website.
As more pages ranked across high-intent financial searches, visibility expanded across the entire domain.
61% Increase in Traffic Value
Estimated traffic value increased from $417,000 to $674,000.
This reflected improved rankings for financially valuable keywords with stronger commercial intent.
Rather than simply generating more visitors, the campaign increased the quality and business value of incoming traffic.
72% Increase in Visibility Across Google AI Overviews
As search behavior evolved, content optimized around informational finance topics and user queries gained stronger exposure within AI-generated search experiences.
Pages began appearing more frequently in Google AI-generated summaries and answer-focused search results.
Visibility across AI search environments increased approximately 72% during the campaign period.
27% Increase in Leads Generated From Organic Search
Organic traffic growth translated into stronger lead generation performance.
Improved rankings across transactional and comparison-based financial searches helped increase qualified leads by 27%.
The increase suggested that the campaign was attracting users with stronger purchase intent rather than simply driving higher visit counts.
34% Increase in Primary Conversion Actions
As search visibility improved, more users entered the website through relevant search journeys.
Primary conversion actions including account signups, inquiries, and customer actions increased by approximately 34%.
The increase reflected stronger traffic quality and better alignment between content and user intent.
Do you want more sales or leads?
My name is Jason Turtoga. I’m focused on driving growth for the right businesses. The question is, are you one of them?
Performance Summary
Organic Traffic
372K from 243K
- 53% Increase
Keywords Ranking in Top 10
5,420 from 3,760
- 44% Increase
Primary Conversion Actions
- 34% Increase
High-Quality Backlinks Acquired
- 185 links
Acquired Backlinks Including:
- sfu.ca (DR90)
- uic.edu (DR86)
- ou.edu (DR83)
- wesleyan.edu (DR79)
- ucmerced.edu (DR78)
- and more .edu & .gov sites
Services Used
Time Span
- 12 months
Do you want more sales or leads?
My name is Jason Turtoga. I’m focused on driving growth for the right businesses. The question is, are you one of them?